Saturday, 1 September 2012

A Quick Thought on Channel 4's Paralympic Advertising

Why are the Paralympians being described as 'superhuman' on channel 4? In a way they are more human than the olympians we saw recently. All humans have faults and flaws, it's just that Paralympian's faults are physical and are barriers they have inspirationally overcome. C4 they are not 'Superhuman' they are human in the most realistic sense and we should be proud to call them that. 


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